“The fox knows many things, but the hedgehog knows one big thing.”

We see ourselves as problem solvers, who disagree with brands that boast about their common products. Here is how we do it.We started our own brand.Applied innovative tech fabrics with sophisticated craftsmanship to improve and enhance traditional clothing.Without any marketing gimmicks or unrealistic markups.They may look normal, but they bring you an exclusive wearing experience every single day.

First Principle Thinking

There are only three things that really matter to everyone who wears it: fabric, craftsmanship, and design.

Unique Fabric

We created unique materials to avoid wrinkled collars, stains, and shrinks, bringing the finest fabrics with an uncompromising focus on gradation, performance, and durability.

Exclusive Craftsmanship

We own a world-class factory with over 30 years of knitwear production experience that allows us to complete A+ products with luxury-level craftsmanship.

Purposeful Design

Every detail of our products is designed to reach the ultimate goal of being decent and feel comfortable on a daily basis. We won't sell them until they are perfect.